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| Rick Ross inks deal with Reebok |
RUN DMC brought sneaker to the mainstream of hip hop culture and ever since that epoch making fashion statement, sneakers have become part iconography of hip hop culture. In a move to further strengthen the role kicks play in hip hop, Adidas inked a deal with Rick Ross.
According to Nice Kicks, Rozay has officially joined forces with Reebok for an endorsement deal. Collaborator and fellow Reebok signed artist Swizz Beatz broke the news over Twitter, which the Bawse confirmed on his own timeline.
Writtten by Akin Alaka with Additional Report from Hiphopdx.com
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